WLVT 3.0. The Future of Public Media in the Greater Lehigh Valley.
Unveiled to the public on January 26, 2017, WLVT 3.0 is a strategic plan that will define the next 20 years of public media in our region. It provides the foundation for PBS39’s future as a vital community resource for impacting change. With a new strategic plan comes a new vision and mission that will assist our community in reaching its highest potential.
PBS39 will optimize the use of its facilities by community members.
We seek to be a hub for the exchange of ideas and thoughtful discourse. Therefore, we will enhance our accessibility to the community and create new opportunities for engagement.
PBS39 shall engage appropriate partners that affect the majority of the Lehigh Valley in areas such as economic development, education, health care, civic responsibility, and arts/culture.
We will engage appropriate partners in transformative, collective impact initiatives in key community priority topic areas.
PBS39 shall be the pre-eminent source of objective analysis and coverage of important community issues.
We will lean upon expert partners to help us engage to address issues of concern that currently inhibit the advancement of the region.
PBS39 will provide access and compelling content to the majority of the Lehigh Valley; therefore, we will inform and engage participation by the community.
We will educate and inform our community by producing relevant, engaging local content surrounding important issues.
PBS39 will use the most appropriate technology to achieve our mission.
We will include the use of multiple digital platforms to reach people in whatever way they typically access information.
The 6 Pillars of WLVT 3.0
Over the next five years, PBS39 has created a set of cyclical objectives that will provide the impetus for sweeping change in public media.
Engage in the important community discourse that we begin.
Partner with us to better effect community impact.
Convene in our facility and utilize the varied resources that we offer.
Support the diverse, spirited, educational, noncommercial programming that informs the public as President Johnson foresaw in 1967.