CONSHOHOCKEN, Pa. (WLVT) — Pennsylvanians have been slammed with political messages this election season.
That’s thanks, in part, to the commonwealth being a swing state. Over the last few months, voters have been inundated with political ads on TV, in their mailbox, and more increasingly, on their cell phones.
The shift towards reaching voters by cell is partly due to COVID-19, but also because it works.
That’s according to Matt Krayton, who runs digital campaigns for political groups in the tri-state area. He says the open rate of a text message is 98%.
"Door-to-door campaigning in most places is not advisable," Krayton told PBS39. "There’s been a huge shift back to phone banks and text messaging. The goal is to move you up the ladder of engagement."
At his polling place on Fayette Street in Conshohocken, Montgomery County, voter Matt Siletta says he’s relieved the political blitz is ending.
"I mostly received text messages on my phone," said Siletta. "It wouldn’t stop, it was pretty much night and day. I’m glad it’s over with."
Voter Cathy Panos says she didn’t mind the extra calls and texts.
"It’s a very important election, and it’s very important to vote, so I felt it was an appropriate amount of messaging," said Panos.
Political ads, Krayton says, should fizzle out by the end of the week.