WLVT 3.0


PBS39’s Board of Directors and senior leadership team thoughtfully and carefully designed a future for our organization that will positively and measurably move the needle in our region. We call it WLVT 3.0. 

Unveiled to the public on January 26, 2017, WLVT 3.0 is a strategic plan that will define the next 20 years of public media in our region.  It provides the foundation for PBS39’s future as a vital community resource for impacting change.   With a new strategic plan comes a new vision and mission that will assist our community in reaching its highest potential.  
 

 About PBS39

PBS39 is a community-owned public television station licensed to Allentown, Bethlehem and Easton, PA., serving eastern Pennsylvania and western New Jersey.

 Vision

A community that is inspired, engaged and vibrant.

 Mission

PBS39 acts as the catalyst to promote civic engagement, and to fulfill the regional needs of the Greater Lehigh Valley through its dynamic communication platforms and resources.


  PBS39 will optimize the use of its facilities by community members.

 We seek to be a hub for the exchange of ideas and thoughtful discourse. Therefore, we will enhance our accessibility to the community and create new opportunities for engagement.

  PBS39 shall engage appropriate partners that affect the majority of the Lehigh Valley in areas such as economic development, education, health care, civic responsibility, and arts/culture.

We will engage appropriate partners in transformative, collective impact initiatives in key community priority topic areas.

 PBS39 shall be the pre-eminent source of objective analysis and coverage of important community issues. 

We will lean upon expert partners to help us engage to address issues of concern that currently inhibit the advancement of the region.

 PBS39 will provide access and compelling content to the majority of the Lehigh Valley; therefore, we will inform and engage participation by the community.

We will educate and inform our community by producing relevant, engaging local content surrounding important issues.

 PBS39 will use the most appropriate technology to achieve our mission.

We will include the use of multiple digital platforms to reach people in whatever way they typically access information.


Over the next five years, PBS39 has created a set of cyclical objectives that will provide the impetus for sweeping change in public media.



 1. Engage

PBS39 will empower the public to provide input regarding their community priorities through town hall-style conversations. We will also work to identify our region’s “gaps” by analyzing existing Community Needs Assessments. These actions will identify the areas in which PBS39 may have the greatest impact on our community.

 2. Partner

PBS39 will strive to have a positive impact on regional trends by identifying and assisting community partners who are developing or working on collective impact strategies.

 3. Inform

PBS39 will educate and inform our community by producing relevant, engaging local content surrounding important issues. By telling their stories, we will highlight the collective efforts of our nonprofit and community partners.

 4. Convene

PBS39 will assemble partners and the public to facilitate civil discourse around community concerns and develop shared language around issues of importance.

 5. Rally

Using specific messaging on multiple platforms to create a call to action, PBS39 will bring the community together around vital topics, such as rousing the public to vote, or encouraging people to actively participate in their healthcare.

 6. Assess

PBS39 will assess and provide measurable data and information to our partners, and the public, to perpetuate collective impact and assist in creating a more vibrant community.
Dave Willard
Dave Willard
Board Chair
“After 50 years of service, we are pleased that PBS39 is seeking to broaden and strengthen its future role in the community. The Board of Directors of PBS39 fully supports the renewed mission and vision of the organization and looks forward to the implementation of WLVT 3.0.”
Tim Fallon
Tim Fallon
Chief Executive Officer
“WLVT 3.0 is a solid, strategic plan for public media in the Greater LehighValley that positions PBS39 as a facilitator of change. Since 1967, WLVT has been dedicated to the community and been a valued resource for education and diverse entertainment. Our mission hasn’t changed as much as its broadened to fit the needs and demands of the 21st century."  
DaWayne Cleckley
DaWayne Cleckley
V.P. of Marketing
“In just this century, communication has evolved dramatically. The way we receive information is no longer restricted to one or two leading sources. WLVT 3.0 encompasses a commitment to produce and distribute hyper-local content, and educate our community via the wide-ranging platforms available in 2017
and beyond.”


PBS39 is YOUR public media station. We are here, committed to you. We anticipate that the vision outlined tonight is your vision; that an inspired, engaged and vibrant community is what you seek. We look to you for action:

Specifically: 

 Engage in the important community discourse that we begin.
 Partner with us to better effect community impact.
 Convene in our facility and utilize the varied resources that we offer.
 Support the diverse, spirited, educational, noncommercial programming that informs the public as President Johnson foresaw in 1967.