Intern Journal #8: BrewFest Breaks the Mold
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When I was brought on as the PR & Marketing Intern for PBS39, there was a list of responsibilities that I would be accountable for. One of those, of course, is these weekly Speak Up Intern Journal posts. In addition to keeping up with the blog, I’ve been expected to construct weekly programming guide emails, conduct market and digital research, and provide support for larger marketing initiatives and projects, such as press releases and email blasts.
Arguably, one of my biggest contributions as part of the next generation of public relations and marketing is to help develop marketing initiatives targeting a Millennial demographic. Our demographic is where we see our biggest challenges. Many of us grew up on PBS shows, like Sesame Street or The Magic School Bus. However, while those shows may still be near and dear to our hearts, we have long since outgrown them.
As an intern, I have learned in my time here that PBS39 offers programs, on- and off-air, for all generations – including Millennials – to enjoy. PBS39’s Sixth Annual BrewFest certainly falls into that category.
BrewFest will take place at Coca-Cola Park on Saturday, June 4 starting at 2 p.m. With more than 100 craft brews, live music, and local vendors, this is the just the type of event PBS39 needs to break the mold with my generation.
Not to mention, it is an ideal opportunity to carry out my responsibilities all at once. From emails and blog posts, to research and outreach, working on BrewFest will certainly use all of my skills and be a tremendous learning experience over the next couple of months.