Entertainment Options Continue to Spur Allentown's Rebirth

Posted by Gerard Longo on

The growth and revitalization of Center City Allentown will become even more exciting as summer marches on, with the expected addition of more than 30 new businesses, including retail shops and restaurants, to downtown by Labor Day.

The new businesses are planned as part of The Shops at City Center, and will add to a rejuvenated neighborhood that already features the PPL Center as its centerpiece and symbol of rebirth. The vast majority of the new businesses emerging in this phase of development will be family-run, mom-and-pop stores.

This is the latest development to represent an ongoing turnaround in the Queen City, which is transforming from a floundering urban area to an entertainment epicenter before our eyes. For years, the city struggled to recover from the decline of manufacturing in the late 20th Century, and was an afterthought for most retailers just two years ago.

“Two years ago, we couldn’t get retailers to return our calls,” said City Center President J.B. Reilly, in a recent Morning Call article. “Now, they’re calling us.”

Now, a strengthening Allentown has become a symbol of a Lehigh Valley on the rise, and more unique, fun entertainment options are coming. In addition to emerging retail and restaurant options, a new, free summer concert series launched in the city this past Friday, and a giant water slide from Utah-based Slide the City will be making its way to 400 N. Ott St. on Sat., Aug. 15.

Here at PBS39, we can’t wait to see what else is in store for the Commonwealth’s third-largest city as it continues to lead the rebirth of our community.

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